From 2004 until April of this year, Verizon Wireless terminated over 13,000 consumers nationwide for “excessive” use of its “unlimited” internet access plans."

Remember when Blockbuster went "no late fees" ? Rogers stores started by posting memos about how Blockbuster was being less than honest about those fees. If you didn't bring a movie back at all, they charged you the cost of the movie on your account. But if you finally did bring it in, they deducted that charge but for the "restocking fee". Seemed reasonable to me, the man who forgets to bring back movies for weeks on a time.

Rogers then implemented the "no late fees" of their own and even eliminated the restocking fee. Alas, that policy has been changed, and in a most underhanded way. Now, on the newest release, they have lowered the price by a dollar but added a $1.00 charge per day beyond the first day rental. Oh it's not a "late fee", it's an additional charge. Bring a movie back three days late and pay three dollars. Sounds like a late fee to me.

Our customers told us they want selection. We want to have the most popular titles available to the majority of our customers at a great price. With No Late Fees, we can not determine when movies will be returned. By applying a Pay Per Day rental strategy to our top New Releases, customers are encouraged to return the movies, so that other customers can enjoy them.