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| viral marketing Tom Coates makes a heartfelt post about his absent dad and a fake blogger from an ad campaign leaves a comment. It ruffles Tom's feathers. He gets an apology. I must say that I am royally pissed about these kind of tactics. As Tom says, I cannot really see the value in leaving a few comments and getting a handfull of clickthrough but I imagine it has something to do with telling people you get paid to blog. It just bugs me because alot of people enjoy getting comments about their little space in the world and while we are used to spam in email boxes, in front of movies and on television, when someone tries and hide it behind a thin veil of authenticity then they are obviously not on the up-and-up to begin with. So why would you be interested in their product after they did that? With that being true then consumers are not the true desired element of the campaign but the ability to sell the idea to a client is. Most clients are stupid when it comes to the internet and having any data to show them might sell. Thus, we shouldn't attack spammers to end spam but educate people that spam does not generate interest or cash -- it's all a falsehood. October 04 05 |
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